Corporate gifts have always been a thoughtful yet quick and easy gesture to reaffirm relationships with clients, partners and employees. Branded hats, pens and USB sticks are not too bad, but what if you could take it a step further? Corporate gifts do not have to be cliché - with just a little more thought, you can inspire change and make a positive impact on the planet, all while showing your appreciation!
Breaking down sustainable corporate gifting
As the world continues to tackle the climate crisis, it’s more important than ever for businesses to adopt a sustainable alternative to their seasonal gifting.
“Sustainable” is a buzzword typically referring to:
- Items made from eco-friendly, recycled, repurposed or organic materials
- Items made from certified sustainable processes and/or certified sustainable by industry standards (e.g., free from harmful dyes, bleaching, etc.)
- Items that can help eliminate single-use plastics (e.g., zero waste alternatives)
Sustainable gifts not only show your appreciation for your clients and employees, but also help them embrace planet-friendly habits. They also make a statement about your values.
If you’re an organisation looking to align your brand with green practices, consider gifts that give back to the earth. They showcase your commitment to environmental responsibility and potentially build a community of eco-friendly consumers.
3 reasons why it should matter
1. Reinforce company values
When you invest time and effort into ensuring a corporate gift is sustainable, the company demonstrates that your values are not just all talk when you make the conscious decision to support sustainability whenever possible.
2. Improve brand credibility
With the prevalence of social and environmental issues today, aligning one’s brand in support of such causes is especially important in building a positive brand perception. Gifting eco-friendly items made from socially responsible processes increases the relevance of business and communicates that they are aware of the global issues currently in play - a great way to display your commitment to corporate social responsibility efforts!
3. Drive employee culture and motivation
The act of gifting itself can already be a strong motivation for employees when they are recognised for their contributions to the company thus far. Weaving sustainable products into employees’ gifts can further drive company culture and values by encouraging eco habits that collectively contribute to a greener planet.
Gifting made easy
Looking for sustainable gift ideas? Check out SimplyGood’s full range of sustainable home cleaning and personal care products. From eco-friendly Cleaning Tablet Refills for almost all your cleaning needs, to Food Grade Sanitizers and even accessories like SimplyGood’s Eco Cleaning Cloths, our products come in quantities perfect for corporate gifting. If you're hoping to try it out for yourself, start easily with SimplyGood's Starter Kits, available in 5 variations for different needs.
Interested to partner with SimplyGood? Drop us an email at firstname.lastname@example.org.